These are the books I've read, unless stated otherwise, that I think everyone should read for a solid marketing foundation. These are also affiliate links & I receive a small commission if you decide to buy any of these books.
No point in marketing if you can't close the people you bring in. So, before even learning how to market, learn to sell.
Seth is my #2 fav marketer because he believes in permission-based marketing, which is doing things ethically & marketing to those who have raised their hand in interest. Foundational book.
This is how to use, and speak to people, across social media & your marketing. Before you write & do anything else, read this book. It's a must-read.
This is a digital marketing must-read. It's great for building & tweaking your customer avatar and learning how to build funnels.
Another DM must-read. This goes over email marketing, what email funnels to setup, AND it includes swipe copy. Great for digital, personal, & ecommerce brands.
Once you have an email list, you setup some email funnels from Invisible Selling Machine, implement ASK. Skip the 1st half of the book & implement the last half imperfectly.
Read anything & everything by Seth Godin.
Neville is a homie and very successful kopywriter. Copy is one of the most important things you can learn & Neville makes it simple enough to get started.
Marketing is persuasion. You should get really, really good at being persuasive.
Study the greats. Claude is one of the legends.
This is more intermediate/advanced and has some really good ideas & case studies for increasing sales. If your copy sucks, this won't matter.
Another persuasion favorite. This book showcases how to apply neuroscience to get new customers.
30 sales & persuasion tools. Intermediate to advanced.
That's where I'd start. All of these books will give you a solid understand and stack when it goes to marketing, sales, and copywriting (which you need to do marketing well). These don't go over customer avatar (except Brunson) & your offer.
I'd also buy a yellow and pink highlighter. Yellow are things that are notable and stood out. Pink is for things to take action on. End of each chapter, add the pink items to Asana with a due date. Yellow, turn into quoted Twitter/social content.