Books to Read to Learn Digital Marketing

These are the books I've read, unless stated otherwise, that I think everyone should read for a solid marketing foundation. These are also affiliate links & I receive a small commission if you decide to buy any of these books.

#1 - Pitch Anything, Oren Klaff

No point in marketing if you can't close the people you bring in. So, before even learning how to market, learn to sell.

#2 - This Is Marketing, Seth Godin

Seth is my #2 fav marketer because he believes in permission-based marketing, which is doing things ethically & marketing to those who have raised their hand in interest. Foundational book.

#3 - Jab, Jab, Jab, Right Hook, Gary Vaynerchuk

This is how to use, and speak to people, across social media & your marketing. Before you write & do anything else, read this book. It's a must-read.

#4 - Dotcom Secrets, Russell Brunson

This is a digital marketing must-read. It's great for building & tweaking your customer avatar and learning how to build funnels.

#5 - Invisible Selling Machine, Ryan Deiss

Another DM must-read. This goes over email marketing, what email funnels to setup, AND it includes swipe copy. Great for digital, personal, & ecommerce brands.

#6 - Ask, Ryan Levesque

Once you have an email list, you setup some email funnels from Invisible Selling Machine, implement ASK. Skip the 1st half of the book & implement the last half imperfectly.

#7 - Permission Marketing, Seth Godin

Read anything & everything by Seth Godin.

#8 - This Book Will Teach You..., Neville Medhora

Neville is a homie and very successful kopywriter. Copy is one of the most important things you can learn & Neville makes it simple enough to get started.

#9 - Methods of Persuasion, Nick Kolenda

Marketing is persuasion. You should get really, really good at being persuasive.

#10 - Scientific Advertising, Claude C. Hopkins

Study the greats. Claude is one of the legends.

#11 - Ca$hvertising, Drew Eric Whitman

This is more intermediate/advanced and has some really good ideas & case studies for increasing sales. If your copy sucks, this won't matter.

#12 - Brainfluence, Roger Dooley

Another persuasion favorite. This book showcases how to apply neuroscience to get new customers.

#13 - Triggers, Joseph Sugarman

30 sales & persuasion tools. Intermediate to advanced.

That's where I'd start. All of these books will give you a solid understand and stack when it goes to marketing, sales, and copywriting (which you need to do marketing well). These don't go over customer avatar (except Brunson) & your offer.

I'd also buy a yellow and pink highlighter. Yellow are things that are notable and stood out. Pink is for things to take action on. End of each chapter, add the pink items to Asana with a due date. Yellow, turn into quoted Twitter/social content.

The Pleasure in Purging

Have you ever taken a deep breath, hoping for lightness, and your chest just felt heavy? That's how I'd explain my 2019.

Every December, I take some time to purge and prepare for the new year. I delete phone numbers, Facebook contacts, people I'm following, and unsubscribe from emails.

For the majority of 2019, I've felt unmotivated, unfocused, and even lost. BORED. Getting used to living back in the states was a bigger adjustment than I could have anticipated.

Against my better judgement, I rushed into relationships, partnerships, friendships, and commitments. I somehow grew a little social media following on Twitter (which is NOT my thing. I'm very happy being a behind-the-scenes person. I value my privacy, ironically), which is cool but can also be overwhelming and annoying.

I've been feeling stuck. Heavy. And I didn't recognize it...

Okay, I didn't accept it until I went on a mini vacation to Miami and felt alive for the first time since I left for Asia in 2017. A piece of me is always chasing that adrenaline rush and excitement I get when I'm doing something new.

Feeling that rush reignited that energy back within me. Some deals and projects that were delayed came through. I was being super productive and had a clear vision of what I wanted to accomplish Q4 and in 2020.

And then the stuck & heavy thing came back. What. is. this?

I decided to take time away from social media. I don't like how addicting it can be and I sometimes forget how nice it is to not constantly cycle through everyone's thoughts and opinions (and their thoughts and opinions on my thoughts and opinions). I do miss the days where I can say something without someone else chiming in. Trust me, I see the hypocrisy.

I needed quiet so that I could think, sort, analyze, and process. I'm not bringing the heavy & stuck feeling with me into 2020, not even to Dallas in a few weeks.

In my silence and solitude, I realized that I didn't need to wait until December to purge. I could do it right now.

I started with my phone. I deleted every contact that I didn't keep in touch with and didn't keep in touch with me. Anyone who I didn't enjoy talking to or who I felt things were just off with, deleted. I did the same with text messages, photos, and emails. Deleted. Gone forever (kinda because you know "the internet is forever").

I trust that if we're meant to be in touch, it'll happen.

Then I went through social media. Anyone who I'm not engaging with (or don't enjoy engaging with) and who doesn't engage with me (and I don't enjoy their engagement), I unfollowed.

It's not personal. You didn't do anything wrong. It simply doesn't feel in alignment with where I'm currently at. Our energy no longer matches.

I'm feeling better. Lighter. More clear. Decisive.

As I prepare for my move to Dallas, I'm going to do the same with my belongings. I'm releasing what no longer serves me and what I no longer can serve.

Something Hugo says always stands out to me, "Purify your medium." I made a list for my own "recipe", if you will. Two columns. One for things I need to add and one for things I need to take away.

The idea of releasing things that don't make me feel happy, empowered, and supported came from the book, "The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing" by Marie Kondō. I recommend you read it (before watching the mini series on Netflix).

I trust that in being able to release and remove things that don't "bring me joy", I'm making space for better things to fill their place. Or not.

But knowing that the people, things, books, deals, projects, etc. that remain are exactly what I need right now brings me peace and satisfaction.

xx Ari

Why I Moved to South East Asia

Do you ever feel like things are "okay" but not quite right? Like something is off but you can't put your finger on it. That's how I've felt for the last two years (thanks, motherhood!). 

Around July 2017, I had this thought, "If I were to write a book about my life, all I could say is that I studied hard, worked hard, and had a baby. That'd be a boring ass book!" Right then and there, I decided that I needed to live life and create memories!

Looking back, I've spent the majority of the last 5+ years behind a computer. During trips, on weekends, and throughout being a new mom. My life became work and once I had a baby, and couldn't work, everything came crashing down. 

So, now I'm in Bali. I wake up to a smiling baby, we leave the house multiple times per day to be outside. I'm discovering who I am and what I like. I'm working a little bit less. I actually have some hobbies. I'm recovering amazingly from adrenal fatigue. And, most importantly, I'm happier. 

So, to answer the question, I moved to SE Asia to have a better quality of life and to make memories that didn't solely involve being behind a computer. Also, you can't beat the cost of living compared to Los Angeles and Seattle (where I'm from and previously lived).